Writing text for a website is an interesting business. It starts with decisions about navigation; how the visitor can find their way around your site and easily get the information they want. There will always be a home page; the first one the visitor sees. What will the other pages be called? On a simple site of a few pages the page titles might be fairly obvious. On a larger site you might want to have two or more levels — a main page might lead to a lower level of subsidiary pages.

Our copy editing starts with working with you to establish the page titles. You may have clear ideas about this already, perhaps gleaned from reading similar sites. Or you may like us to help quite a lot with these choices. We're happy to advise either way.

Writing the text for each page

Each page of text needs to be clearly structured, on-topic, and preferably broken into fairly short sections with headings. You can add links, and to help search engines find your site we need to have certain key words in the right places and with suitable formatting.

Some of our clients like writing, are used to writing for the Internet, and are confident that they don't need help. But most like us to give a hand. We like to do this too, to make sure that the site will look good and be findable by search engines.

Working together

There's no need to worry about having any text ready before we start. We usually start with a single page — choosing one you find easiest is a good plan, and not the Home page — we do that last. Usually, you write a draft and then we make some suggestions or amendments as needed. We pass these drafts to and fro by email until we get the text right. We often get to make a personal relationship as we do this work, and it can be creative, interesting and even enjoyable! It runs alongside the design process and is a substantial part of the work.

Phone interviews

If you really hate writing we can do it for you. It will cost a little extra. We do it by interviewing you on the phone, writing drafts, and then getting your approval.

Have a look at our fixed-price packages, give us a call (0161 723 1543), or contact us to discuss anything about your website.